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Product — Swast Aushadhi Kendra

Swast Aushadhi Kendra
Generilife – Swast Aushadhi Kendra was established in June 2016 with the mission to provide quality, affordable medicines and reduce the heavy burden of healthcare costs on common people. A division of Generilife Pvt. Ltd., it is a chain of retail pharmacies dedicated to generic medicines from reputed pharma companies with ISO/cGMP certifications and DCGI approvals.

By eliminating extra costs like R&D and promotions, we offer patients 30%–70% savings on medicines with a doctor's prescription. Supported by both Central and State Governments, Generilife is committed to creating awareness about generics through workshops, seminars, and community activities.

We also encourage youth to become entrepreneurs by starting their own Swast Aushadhi Kendra franchise, combining business growth with a social cause. Each outlet is equipped with modern facilities, counseling services, and technology-driven POS systems to ensure trust, comfort, and efficiency.

At Generilife, we don't just deliver medicines — we deliver savings, awareness, and better health for every family.
Looking for an Affordable Generic Medicine Store? Our store offers a wide range of generic medicines at affordable prices. We understand the importance of quality healthcare without breaking the bank. Our dedicated team ensures that we source high-quality generic medications from trusted manufacturers, saving significantly on healthcare expenses while receiving effective and safe medications.

Interested in a business opportunity? Consider our Affordable Medicine Store Franchise. Joining our franchise network allows you to capitalize on the growing demand for affordable healthcare. With our proven business model, comprehensive support, and recognized brand, you can establish a successful venture in the healthcare industry.
Sachin Sudhakar Birari

Sachin Sudhakar Birari

Founder & Director

Qualification: B. Pharmacy, MBA (Marketing), MBA (Materials & Logistics)
Experience: 22+ years of experience in Marketing / Brand Management from Pharmaceutical Industry.
Niket Sudhir Jadhav

Niket Sudhir Jadhav

Director

Qualification: B.Sc. (Bio-Chemistry), Masters of Computer Management
Experience: 12+ years of experience in Information Technology as well as Insurance industry.
Sanyogini Sachin Birari

Sanyogini Sachin Birari

Director

Qualification: M. Pharm (Pharmacology)
Experience: 15+ years of experience in Quality Control, Quality Assurance from Pharmaceutical Industry.

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MYTHS & FACTS

MYTH

Common Myths About Generic Drugs

A generic drug is the same as the brand-name drug and can be made only after the brand’s patent expires.

  • Generics take longer to act in the body.
  • Generics are not as potent as brand-name drugs.
  • Generics are not as safe as brand-name drugs.
  • Generic drugs are likely to cause more side effects.
  • Generic drugs are sold loose.
  • Generic drugs are not good because they are low-priced.
FACT

Facts — What the Evidence and Regulations Say

  • To sell a generic, firms must prove it delivers the same amount of active ingredient in the same time frame as the original product.
  • Regulators require generics to match the quality, strength, purity, and stability of brand-name drugs.
  • All approved drugs must be safe and effective; generics have the same active ingredients and work the same way in the body, carrying the same risk-benefit profile as brands.
  • There is no evidence that generics cause more adverse reactions; ongoing safety monitoring shows no difference.
  • Generics are properly packed and handled with care during storage and distribution — 'sold loose' is a myth.
  • A generic drug is pharmaceutically and therapeutically equivalent to its branded counterpart.

Trusted generics, Dial +91-9004029378

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